Segmentation in SiteStat

There was a new release of SiteStat last week which includes a feature called "segmentation." While it is not exactly easy to use, my first impression is that it is a very powerful feature which allows us to get answers to questions that previously were not possible to answer.

For example, suppose you wanted to know how many visits there were to your product page. Previously you could only find the total number of visits to the page. However, often product managers want to know e.g. how many visits to that page there were from US, Germany or some other country. This is now possible using segmentation.

The segmentation function acts as a kind of a filter. I.e. instead of displaying the total visits, you specify that you want only visits from Germany.

In addition to visitor's country, you can segment the report using about 30 other criteria.